How Facebook, Instagram, YouTube are driving the buzz for films and uptake at the box office

MUMBAI: Even as filmmakers are spending top dollars on traditional media to market and promote theiramong masses, it is the social media, which is fast becoming one of the key sources of content discovery and distribution. And the Indian film industry is increasingly using digital platforms liketo build interest among fans about the upcoming movies/projects and to catch more eyeballs, says a...