When will the happy ads return? Advertisers prepare for post-coronavirus economy

Sad piano chords, somber shots of empty streets and close-ups of people staring out their windows. So prevalent were coronavirus-themedthat followed a similar template just a few weeks ago, they were parodied in a YouTube compilation video: ‘EveryCommercial is Exactly the Same.’ While the ads were meant to convey solidarity with those sacrificing and suffering,are finally lightening...

With a car that can cook your dinner, latecomer Hyundai just took EV race several gears higher

Hyundai Motor Co. is pitching its new Ioniq 5 as being able to do more than the average. In a series of promotional videos on YouTube, a camper is shown running on a treadmill hooked up to the car’s battery, listening to their favorite tunes on a bank of speakers, and even rustling up a roast-chicken dinner in a portable oven. The car can supply up to 3.6 kilowatts of power, enough to run...

New YouTube rules on kids’ content to hit creators’ revenue

MUMBAI: Google-owned video streaming platform’s new rules around children’s content have come as a major blow to theacross the world. YouTube rolled out new rules across the globe starting Monday, disabling, comments, notification, live chat and other features on “made for kids” videos. The new rules are in compliance with Children’s Online Privacy Protection Act (COPPA) of US,...

India’s watch time jumped 45% in July 2020 versus same time last year, says YouTube

NEW DELHI:on Friday said watch time on the platform in India jumped 45 per cent in July this year as compared to the same period last year with regional language content being one of the strongest drivers of this growth. Online video consumption has seen a massive growth in the past few years on the back of availability of affordable smartphones and cheap data tariffs. The pandemic-induced...

WFH woes: Zaggle Chairman’s daily screen-time went up from 6 to 10 hours during lockdown

Chairman Raj N on the gadgets and apps that keep him at the top of his game: Gadgets of choice “The two gadgets that I can’t live without are my Fitbit smartwatch and smartphone. The smartwatch tracks my physical activity and how the body is responding to it. It reads my sleep patterns and gives suggestions to improve it. As an analytical person, I engage with data on the number of steps...

Belarus welcomes Telegram revolution: Protests get a digital spin

MOSCOW: Every day, like clockwork, to-do lists for those protesting against Belarus’ authoritarian leader appear in the popular Telegram messaging app. They lay out goals, give times and locations of rallies with business-like precision, and offer spirited encouragement. ‘Today will be one more important day in the fight for our freedom. Tectonic shifts are happening on all fronts,...

Google told its scientists to ‘strike a positive tone’ in AI research: Document

Alphabet Inc’sthis year moved to tighten control over its scientists’ papers by launching a ” review, and in at least three cases requested authors refrain from casting its technology in a negative light, according to internal communications and interviews with researchers involved in the work. Google’s new review procedure asks that researchers consult with legal, policy...

Google Maps feature will let people track availability of beds, medical oxygen in India

NEW DELHI:on Monday said it is testing a new feature in Maps that enables people to ask about and share localon availability of beds and medical oxygen in select locations. This is part of the tech giant’s efforts to support the relief efforts amid the deadly second wave of the COVID-19 pandemic. ‘…we’re testing a new feature using the Q&A function in Maps that...

Inside the BITS YouTube mafia

‘When the world zigs, zag.’ This 1982 strapline for Levi’s (written by Barbara Noakes) resonates well with ninestudents who have recently found popularity as YouTubers. In an environment where the world expects premier engineering college students like them to become future startup founders, product designers, or analysts at major investment banking firms, these 18-to-22-year-olds took a...